Case Study- Kindle Essay Example for Free

Case Study- Kindle Essay This case study focuses on how Amazon has utilized digital technology to reach out to more customers as it realises the importance of convenience for its readers. Its product the Kindle is an e-reader that offers an alternative to hard copy books. The Kindle offers readers the mobility and efficiency when purchasing and reading books. Amazon has also furthered its opportunities by partnering with certain companies namely Apple, Penguin and Lonely Planet. Although the Kindle is the market leader in the e-book market, it has strong competitors i. e. IPad. Rather than viewing Apple as a competitor, Amazon took this opportunity to reach out to more of its customer base, namely through Apple users. By offering the free Kindle app to Apple and Android products, Amazon has widened its access to potential readers. Amazon has partnered with publishers Penguin and Lonely Planet who are vital suppliers to e-books. In order to appeal to readers, the Kindle has to offer its customers a variety of books to choose from. To do this they require digital books that can only be supplied in large quantities by big publishing companies who have a variety of books they’ve published and can offer to the Kindle. Thus by forming the right relationships with other businesses, Amazon has be able to position itself well in the e-book market and to penetrate into other digital markets too. By understanding the changing needs of the market, Amazon has identified the appropriate product that can satisfy its customers. Reading is a hobby for many people and many desire to do so but find it impractical carrying books around and find they have little time to read them. Thus by digitialising books, they have given customers the ability to read anywhere and everywhere. By offering the free app to smart phones, this is especially convenient as most people use smart phones every minute of every day and thus this encourages more people to read as they are now given a bookstore in their fingertips. Kindle now has further plans to expand its customer range by offering books of different languages. Thus this will enable millions of people in the world to gain access to virtual books in their hands without feeling the weight of them.

The Virgin Mary Statue :: Personal Narrative Writing

The Virgin Mary Statue Kindergarten through fourth grade was absolutely beautiful. We all sat together at lunch, played tag together on the playground, laughed and listened to the teachers together in class. Then fifth grade rolled around, and all my friends started to evolve, and for the worse as I saw it. We all started noticing things that we weren’t aware of before. We used to be like a bunch of happy naked babies, absolutely oblivious to the fact that we were all unclothed and different from one another. Then, some of us took the role of Eve; we became seduced into eating the forbidden apple and offered it to our friends. We started realizing that despite the fact that we were all wearing the same black plaid uniforms, our skin colors differed. We all acted differently too. Some of us had accents, others didn’t. Some girls had long hair, others had bob cuts. Some wore glasses and had skirts that went past their knees; others had perfect vision and had their skirts h iked up to show as much leg as possible. As I said, we were all becoming aware of these things. Whether it be in fifth grade ,earlier, or after, we all have these moments of â€Å"revelation† and we start to interpret our surroundings in a different way. For me, after fifth grade, my surroundings were changing all the time. Formation of â€Å"cliques† had officially started. The word â€Å"cool† was being redefined almost every month. With these new definitions came new friends and ex-friends. I recall watching girls in the â€Å"popular† group playing a game of running behind the Virgin Mary statue whenever they saw someone they didn’t like entering the playground. It was a way of letting the unwanted girl know where she stood with the â€Å"clique.†As embarrassing as this is to admit, I used to be one of those girls who ran towards the Virgin Mary statue as if there was some reward there awaiting me. But there was no treasure there. And even if I did find some comfort in being part of the â€Å"clique† that day, the fol lowing day I had become a victim of the same cruel game I was in part responsible for.

Policing Policies Today Essay

Sir Robert Peel is well known for his great contribution to modern policing. His original work as noted by Nicola and others in ‘Community policing’ began in 1829 under the Metropolitan Police Act authority. (Sutton N, Draper G and Jones J, 2005). He established the police force and worked hard to sell the professional police to the public. In other words he aimed at creating a good relationship between the police and the public. He aimed at ensuring that the public understood that the police could actually work for their best interest. According to Nicola and others, Peel coined several principles to act as a marketing strategy that would convince the public of the police legitimacy. The police were to be guided by the principles as a code of conduct. According to Clyde in ‘Criminal Justice Administration’ Sir Robert Peel was the creator of the first professional police department in the world precisely, the London’s Scotland Yard. (Cronkhite C, 2008). This paper will focus on Sir Robert and his contribution on policing to the diverse needs of the present day population. To Peel, the police would not only enforce the law through the apprehension of criminals but it would also aim at preventing crime. The cornerstone of his principles was the prevention of crime, acquisition of public support and cooperation without jeopardizing the opinion of the masses or the public as well as the reduced use of force. As argued by Nicola and others, Peels’ principles are much in line with the modern-day policing and its application would be of much influence in meeting the diverse needs of the members of the public. The contemporary policing aims at reducing the reliance of rapid responses but rather calls for effective prevention tactics. Proactive approaches of resolving crime are advocated for as compared to reactive approaches. In the modern policing, it is also important that there is the creation of community partnership that involves the public in maintaining social order and harmony in their communities. (Sutton N, Draper G and Jones J, 2005). Â  It is very important that the police work hand in hand with the public so as to effectively maintain law and order. Clyde in ‘Criminal Justice’ argues that Peel coined the philosophy ‘the police are the people and the people are the police’ to show the need that the two parties work in collaboration. As Clyde points out, Peel identified twelve law enforcement organizational principles. (Cronkhite C, 2008). 1. The police must be stable, efficient and well organized along military lines. 2. The police must be controlled by the government 3. Prove that the police are efficient would not be by the number of arrests made but by the absence of crime. This advocated for the proactive approaches to resolving crime in the society. 4. The distribution of crime news is absolutely essential. 5. Deployment of police strength by time and area was also critical. 6. No quality is more vital to a policeman than the perfect command of temper. 7. Good appearance commands respect. 8. The securing and training of proper persons is a core issue if efficiency is to be realized. 9. Every police was to be given a number due to public security demand. This would ensure that there was increased accountability level on the part of the police. 10. The police headquarters should be centrally located and easily accessible to the people. 11. Policemen should be hired on a probationary basis. 12. Police records were necessary to the correct distribution of police strength. Peel faced much rejection from those who feared that the police force would be very powerful and consequently dangerous. Such rejection made it difficult to implement Peel’s principles but with time they proved to be a success and have been used across the globe. (Cronkhite C, 2008). In order for the police to perform their duties effectively they must depend on the public to approve their existence, their lives, actions, behavior and the ability to secure as well as maintain public respect. (Jim & James Chu, 2001). The police headquarters must be in a centralized location to make it easier for people to report crimes. This would also enhance the flow of relevant or useful information that can be used to curb crimes. The distribution of crime news would also be effective in curbing crime as it would eliminate the problems of distance or proximity when tracking criminals. It is also vital for comparison purposes as well as in analyzing trends which is an important aspect in the process of decision making. A harmonious relationship between the police and the public would be a plus in as far as the effectiveness of proactive approaches to crime is concerned given the fact that the public would be more willing to report suspicious incidences. Less strained relationship between the two would be an effective preventive measure. (Edwards C, 2005). Timeliness is also very important and the police must be deployed at the right place and time if a positive effect is to be felt. It is also very important that police control their tempers or anger as this would ensure that they have a good face in the eyes of the public. People who are to join the police force must be selected properly so that after training they are able to perform and meet the ever-changing needs of the public in an efficient manner. Peel advocated for the involvement of the members of the society in the maintenance of law and order which is also called ‘community policing’. (Levinson D, 2002). Record keeping is also important for analysis purposes. All in all, Sir Robert principles are still applicable in today’s world.

The Armorer s Shop By David Teniers - 1357 Words

Conservation Study While there were several works of art that I had liked, the artwork and album finally chosen from Noelle Ocon’s album for this particular study was The Armorer’s Shop by David Teniers the Younger and Jan Brueghel the Younger. The goals for the study of this painting were to delve into topics such as subject matter, spectrum bands used to reveal information about the painting, and conservation efforts in general. As such, this study will start with the subject matter and style of presentation. The Armorer’s Shop’s medium and materials are oil paints applied to connected wood panels. The artwork was painted circa 1640-1645 (â€Å"The Armorer’s Shop.†), and depicts an armorer’s shop as the title suggests. To go further into†¦show more content†¦Interestingly, outside of The Armorer’s Shop, there is virtually no evidence that Brueghel and Teniers ever collaborated with each other (Woll.) As seen in the visible light photographs, the painting was flaking in some areas. The key issue here, however, is not necessarily the flaking paint. Instead, it is the fact there were also two barely noticeable lines that were particularly noticeable from the back of the painting. At the time of these first few pictures, The Armorer’s Shop had been strictly attributed to Teniers the Younger, with no mention of Brueghel (Huskinson). The painting was first analyzed using visible light, which can only show some surface details through techniques like grazing. However, a couple of other bands of the spectrum that can be used to obtain information about the painting in question are infrared, in the form of infrared reflectography, and x-ray. These were both utilized in this case to analyze The Armorer’s Shop. Infrared can be used to see through the paint layers to the underdrawing and also to detect details in the painting that may have changed color since being painted (â€Å"Infrared (IR) Light.†). X-ray can be used to see through the entire painting to detect its base and find possible weaknesses or damages to the painting’s