Case Study- Kindle Essay Example for Free

Case Study- Kindle Essay This case study focuses on how Amazon has utilized digital technology to reach out to more customers as it realises the importance of convenience for its readers. Its product the Kindle is an e-reader that offers an alternative to hard copy books. The Kindle offers readers the mobility and efficiency when purchasing and reading books. Amazon has also furthered its opportunities by partnering with certain companies namely Apple, Penguin and Lonely Planet. Although the Kindle is the market leader in the e-book market, it has strong competitors i. e. IPad. Rather than viewing Apple as a competitor, Amazon took this opportunity to reach out to more of its customer base, namely through Apple users. By offering the free Kindle app to Apple and Android products, Amazon has widened its access to potential readers. Amazon has partnered with publishers Penguin and Lonely Planet who are vital suppliers to e-books. In order to appeal to readers, the Kindle has to offer its customers a variety of books to choose from. To do this they require digital books that can only be supplied in large quantities by big publishing companies who have a variety of books they’ve published and can offer to the Kindle. Thus by forming the right relationships with other businesses, Amazon has be able to position itself well in the e-book market and to penetrate into other digital markets too. By understanding the changing needs of the market, Amazon has identified the appropriate product that can satisfy its customers. Reading is a hobby for many people and many desire to do so but find it impractical carrying books around and find they have little time to read them. Thus by digitialising books, they have given customers the ability to read anywhere and everywhere. By offering the free app to smart phones, this is especially convenient as most people use smart phones every minute of every day and thus this encourages more people to read as they are now given a bookstore in their fingertips. Kindle now has further plans to expand its customer range by offering books of different languages. Thus this will enable millions of people in the world to gain access to virtual books in their hands without feeling the weight of them.

The Virgin Mary Statue :: Personal Narrative Writing

The Virgin Mary Statue Kindergarten through fourth grade was absolutely beautiful. We all sat together at lunch, played tag together on the playground, laughed and listened to the teachers together in class. Then fifth grade rolled around, and all my friends started to evolve, and for the worse as I saw it. We all started noticing things that we weren’t aware of before. We used to be like a bunch of happy naked babies, absolutely oblivious to the fact that we were all unclothed and different from one another. Then, some of us took the role of Eve; we became seduced into eating the forbidden apple and offered it to our friends. We started realizing that despite the fact that we were all wearing the same black plaid uniforms, our skin colors differed. We all acted differently too. Some of us had accents, others didn’t. Some girls had long hair, others had bob cuts. Some wore glasses and had skirts that went past their knees; others had perfect vision and had their skirts h iked up to show as much leg as possible. As I said, we were all becoming aware of these things. Whether it be in fifth grade ,earlier, or after, we all have these moments of â€Å"revelation† and we start to interpret our surroundings in a different way. For me, after fifth grade, my surroundings were changing all the time. Formation of â€Å"cliques† had officially started. The word â€Å"cool† was being redefined almost every month. With these new definitions came new friends and ex-friends. I recall watching girls in the â€Å"popular† group playing a game of running behind the Virgin Mary statue whenever they saw someone they didn’t like entering the playground. It was a way of letting the unwanted girl know where she stood with the â€Å"clique.†As embarrassing as this is to admit, I used to be one of those girls who ran towards the Virgin Mary statue as if there was some reward there awaiting me. But there was no treasure there. And even if I did find some comfort in being part of the â€Å"clique† that day, the fol lowing day I had become a victim of the same cruel game I was in part responsible for.

Policing Policies Today Essay

Sir Robert Peel is well known for his great contribution to modern policing. His original work as noted by Nicola and others in ‘Community policing’ began in 1829 under the Metropolitan Police Act authority. (Sutton N, Draper G and Jones J, 2005). He established the police force and worked hard to sell the professional police to the public. In other words he aimed at creating a good relationship between the police and the public. He aimed at ensuring that the public understood that the police could actually work for their best interest. According to Nicola and others, Peel coined several principles to act as a marketing strategy that would convince the public of the police legitimacy. The police were to be guided by the principles as a code of conduct. According to Clyde in ‘Criminal Justice Administration’ Sir Robert Peel was the creator of the first professional police department in the world precisely, the London’s Scotland Yard. (Cronkhite C, 2008). This paper will focus on Sir Robert and his contribution on policing to the diverse needs of the present day population. To Peel, the police would not only enforce the law through the apprehension of criminals but it would also aim at preventing crime. The cornerstone of his principles was the prevention of crime, acquisition of public support and cooperation without jeopardizing the opinion of the masses or the public as well as the reduced use of force. As argued by Nicola and others, Peels’ principles are much in line with the modern-day policing and its application would be of much influence in meeting the diverse needs of the members of the public. The contemporary policing aims at reducing the reliance of rapid responses but rather calls for effective prevention tactics. Proactive approaches of resolving crime are advocated for as compared to reactive approaches. In the modern policing, it is also important that there is the creation of community partnership that involves the public in maintaining social order and harmony in their communities. (Sutton N, Draper G and Jones J, 2005). Â  It is very important that the police work hand in hand with the public so as to effectively maintain law and order. Clyde in ‘Criminal Justice’ argues that Peel coined the philosophy ‘the police are the people and the people are the police’ to show the need that the two parties work in collaboration. As Clyde points out, Peel identified twelve law enforcement organizational principles. (Cronkhite C, 2008). 1. The police must be stable, efficient and well organized along military lines. 2. The police must be controlled by the government 3. Prove that the police are efficient would not be by the number of arrests made but by the absence of crime. This advocated for the proactive approaches to resolving crime in the society. 4. The distribution of crime news is absolutely essential. 5. Deployment of police strength by time and area was also critical. 6. No quality is more vital to a policeman than the perfect command of temper. 7. Good appearance commands respect. 8. The securing and training of proper persons is a core issue if efficiency is to be realized. 9. Every police was to be given a number due to public security demand. This would ensure that there was increased accountability level on the part of the police. 10. The police headquarters should be centrally located and easily accessible to the people. 11. Policemen should be hired on a probationary basis. 12. Police records were necessary to the correct distribution of police strength. Peel faced much rejection from those who feared that the police force would be very powerful and consequently dangerous. Such rejection made it difficult to implement Peel’s principles but with time they proved to be a success and have been used across the globe. (Cronkhite C, 2008). In order for the police to perform their duties effectively they must depend on the public to approve their existence, their lives, actions, behavior and the ability to secure as well as maintain public respect. (Jim & James Chu, 2001). The police headquarters must be in a centralized location to make it easier for people to report crimes. This would also enhance the flow of relevant or useful information that can be used to curb crimes. The distribution of crime news would also be effective in curbing crime as it would eliminate the problems of distance or proximity when tracking criminals. It is also vital for comparison purposes as well as in analyzing trends which is an important aspect in the process of decision making. A harmonious relationship between the police and the public would be a plus in as far as the effectiveness of proactive approaches to crime is concerned given the fact that the public would be more willing to report suspicious incidences. Less strained relationship between the two would be an effective preventive measure. (Edwards C, 2005). Timeliness is also very important and the police must be deployed at the right place and time if a positive effect is to be felt. It is also very important that police control their tempers or anger as this would ensure that they have a good face in the eyes of the public. People who are to join the police force must be selected properly so that after training they are able to perform and meet the ever-changing needs of the public in an efficient manner. Peel advocated for the involvement of the members of the society in the maintenance of law and order which is also called ‘community policing’. (Levinson D, 2002). Record keeping is also important for analysis purposes. All in all, Sir Robert principles are still applicable in today’s world.

The Armorer s Shop By David Teniers - 1357 Words

Conservation Study While there were several works of art that I had liked, the artwork and album finally chosen from Noelle Ocon’s album for this particular study was The Armorer’s Shop by David Teniers the Younger and Jan Brueghel the Younger. The goals for the study of this painting were to delve into topics such as subject matter, spectrum bands used to reveal information about the painting, and conservation efforts in general. As such, this study will start with the subject matter and style of presentation. The Armorer’s Shop’s medium and materials are oil paints applied to connected wood panels. The artwork was painted circa 1640-1645 (â€Å"The Armorer’s Shop.†), and depicts an armorer’s shop as the title suggests. To go further into†¦show more content†¦Interestingly, outside of The Armorer’s Shop, there is virtually no evidence that Brueghel and Teniers ever collaborated with each other (Woll.) As seen in the visible light photographs, the painting was flaking in some areas. The key issue here, however, is not necessarily the flaking paint. Instead, it is the fact there were also two barely noticeable lines that were particularly noticeable from the back of the painting. At the time of these first few pictures, The Armorer’s Shop had been strictly attributed to Teniers the Younger, with no mention of Brueghel (Huskinson). The painting was first analyzed using visible light, which can only show some surface details through techniques like grazing. However, a couple of other bands of the spectrum that can be used to obtain information about the painting in question are infrared, in the form of infrared reflectography, and x-ray. These were both utilized in this case to analyze The Armorer’s Shop. Infrared can be used to see through the paint layers to the underdrawing and also to detect details in the painting that may have changed color since being painted (â€Å"Infrared (IR) Light.†). X-ray can be used to see through the entire painting to detect its base and find possible weaknesses or damages to the painting’s

The Caretaker Of Rosie s Heart Essay - 856 Words

The Caretaker of Rosie’s Heart The freckles on her cheeks looked as if a tiny fairy had left a single tea-stained kiss there, then decided that the first one looked lonely, and placed another beside it. Their skin pressed together while the light pushed through the blinds. His eyes opened to see the trees shed their first dying leaves across the road. He felt safe next to her. The soft chime of metal woke her. Her plush, tawny lips parted, exposing porcelain teeth. He brushed the hair back from her forehead and kissed her on the nose. She bubbled with laughter. All bright eyes and rosy cheeks. He left for work, the house seemed smaller when he returned. Rosie’s depression is like a rolling dice, she’ll never know which side of it she’ll get. All 6 sides hold different dangers and emotions. Rosie doesn’t get to choose. Each time he opened the door, he was greeted by a different Rosie. Some days he is acquainted with colder, stiffer, darker Rosie. Her eyes full of hidden truths, reflecting clouds to distract from the secrets of the earth. Rosie stacked all of her past lives into storage sheds. Today he was there on the day she remembered. He stood behind her, holding each of her hands in his, and whispered in her ear. â€Å"Rosie?† he spoke softly. Her eyes were hard beneath her smudged makeup. Her hands shook as she reached forward and took him in her arms. She was limp, lifeless, and cold. So cold. A part of her was gone. She wanted to take everything back. Make it so he didn’tShow MoreRelatedVernon, Or Vern, By His Mother Inherited The Blackstone Farm1322 Words   |  6 Pagesgrandmother, Rosie Armstrong. When his maternal grandfather, Bob Armstrong died in 1958, his mother inherited the Blackstone farm. As a consequence Vern became a farmer and person of note on the lake. He was a colourful, controversial and a larger than life character with a â€Å"twinkle in his eyes†. He also loved to play the fiddle. There are many stories but the following illustrates a bit of this interesting farmer, backwoodsman and above all pragmatic figure. Vern was the second caretaker that the LenihansRead MoreIndo Anglian Literature3627 Words   |  15 Pagesrefers to the body of work by writers in India who write in the English language and whose native or co-native language could be one of the numerous languages of India. It is also associated with the works of members of the Indian diaspora, such as V. S. Naipaul, Kiran Desai, Jhumpa Lahiri who are of Indian descent. It is frequently referred to as Indo-Anglian literature. (Indo-Anglian is a specific term in the sole context of writing that should not be confused with the term Anglo-Indian). As a categoryRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University

The Regional Public Health Office - 1301 Words

The regional public health office will be assembled to meet the needs of Chula City, to provide programs and community interventions that administer evidence-based prevention and healthcare services to improve the health of the population. The new public health office will be guided by the key functions necessary for public health services to include; (1) monitoring of health of the population, (2) diagnose and investigate health problems in the community, (3) mobilize partners to solve health problems, (4) develop plans and policies for health, (5) enforce laws and requirements for safety and health, (6) inform and educate the community on health issues, (7) assure that the workforce is competent, (8) link people to other services that†¦show more content†¦With this intention, local public health offices in the surrounding area have agreed to provide training and services as needed for emergency preparedness and drug/alcohol programs. Moreover, other programs and services w ill be contracted out; lab services for HIV/TB/STD screening and cancer screening, treatment of HIV/AIDS/TB, and lead inspection regulation program (NACCHO, 2008). Budget Justification Regional in Kind: Operational/Infrastructure and Staff The regional public health office will absorb the costs associated with operations and materials associated with programs; this would include HIV testing materials, immunization supplies, program supplies, primary healthcare, child and maternal health, population based primary prevention to include child and maternal health. Emergency preparedness coordinator is not included in the proposed staff, since the regional office has determined that they have the capacity to assist if needed, provide training, and will be doing outreach in Chula City as a regional effort. Budgeted Staff .75 FTE Public Health Physician: responsible for overseeing primary, child and maternal health clinical services that is associated with clinic visits and referrals. This person will be the health practitioner for the clinic and is also responsible for providing expertise to the communicable/infectious disease programShow MoreRelatedStaffing Program For A Public Health Office851 Words   |  4 PagesStaffing Program for a Public Health District Office The following budget and staffing plan will fund a regional public health office that will not only provide basic public health services for 250,000 residents living in rural, southwest New Mexico, but will also fund a primary care clinic and mobile medical clinic to meet the unique needs of community’s agriculture workforce, including 60,000 seasonal, Spanish-speaking, migrant laborers. There is one local hospital in the region that is theRead MoreCritical Infrastructure Protection1140 Words   |  5 Pagesï » ¿Critical Infrastructure Protection Introduction The importance of protecting the U.S. national infrastructure cannot be overstated. The protection of critical infrastructure is †¦essential to the nations security, public health and safety, economic vitality, and way of life, according to the National Infrastructure Protection Plan (NIPP). This paper delves into the mission and responsibilities of the U.S. Department of Homeland Security, and references other sources related to infrastructureRead MoreOutline the Responsiblities of the Different Levels of Government in the Uk.783 Words   |  4 Pagescould be changed for the better. The public services response times are set by central government as there are different times for each public service so that the services reach the destination in an appropriate time. This puts a lot of pressure on the public services as they want to meet there set time and not face life changing outcomes for not being on target. Local authorities such as the county and city councils have roles such as education, libraries, public transport, emergency planning whichRead MoreThe Community Health Outreach Session Utilizing Automated Blood Pressure Cuff797 Words   |  4 Pagesaudience to change their behavior. The community health outreach session utilizing automated blood pressure cuff should increase the individual s health awareness and self-confident. As the behavioral changes, hope to target is to reduce CVD morbidity through health awareness. Since culture, culture sensitivity and communication barriers are alleviated through a native sign language user, this should increase CVD health awareness, and health literacy in hope to increase life expectancy of a DHOHRead MoreMercury And Air Toxics Standards1593 Words   |  7 Pages4700 heart attacks, and 130,000 asthma attacks each year. These standards are achievable, and they comply with a law that has been out there for around 20 years. EPA worked with many stakeholders, including public, environmental, and health groups and industry. They received over 900,000 public comments that helped to inform the final standard. In the United States there are no national limits on the emissions of mercury and other toxics from power plants. These toxics can cause damage to the developingRead MoreWk 6 Assignment Ethics Social Justice Deutsch T 1 Essay1246 Words   |  5 Pagesï » ¿ Week 6 Assignment Deutsch, Tina M Walden University The ethical issues that were identified in the case study of Guerrilla Government in EPA’s Seattle Regional Office were cumbersome. The first of many to create unethical situations was the administrator of EPA’s Seattle regional office in 1981, John Spencer. His staff remembers his tenure for all the unethical actions he took such as using tax payer’s money to buy a membership for the EPA in the Chamber of Commerce (O’LearyRead MoreDisasters Caused Destruction On The Health Of The Public1290 Words   |  6 Pagesradical groups are more likely to use the massive disasters in a pursuit of political aims. Disasters cause many physical, psychological, economic and social effects on individuals and communities. Many of those effects have consequences on the health of the public. Various disasters, can also increase the probability of communicable diseases and ecological hazards, but also destruction of the healthcare infrastructure of the country, and long-las ting psychological effects. Disasters have five cyclicRead MoreCdc : Offices On Women s Health1431 Words   |  6 PagesCDC: Offices on Women’s Health (OWH) Vision Statement: Safe and healthy women and girls in every stage of life. (cdc.gov/women) Mission: Advance the health and safety of women and girls with a focus on disease prevention and wellness. (cdc.gov/women) The Office of Women’s Health (OWH) works within and outside the agency to raise awareness of women s health and to promote programs, research, policies, and strategies that will improve the health and safety of women and girls. Although OWH was createdRead MoreCommunication And Provision Of Information1589 Words   |  7 Pages5.4.5. Communication and Provision of information As data are collected, they will be analyzed, summarized and provided to the Office of Risk Communication and Education (ORCE) or VDH leadership as requested. Information will be presented through immediate notification of significant findings and then likely transition to daily (or multiple times per day) reports. VDH leadership may establish a centralized depot for file and report sharing through the HAN and grant access to those folders basedRead MorePaul Muzhuthett Is The Regional Director Of The Massachusetts Department Of Public Health1322 Words   |  6 Pages Paul Muzhuthett is the Regional Director of the Massachusetts Department of Public Health. He also is the President and Chief Executive Officer for Muzhuthett Charitable Trust. It is a non-profit organization that he formed to carry out charitable work in India. The organization focuses on training, community revitalization, medical and financial assistance. He was born and grew up in India in a typical Indian family. Paul finished high school in his home town, Carrala, and then he decided to continue

How I Became Hettie Jones with Two Secondary Sources… Free Essays

How I Became Hettie Jones. The skin color of a person used to be a big issue in America, which appeared to have been resolved; however, it is still a big issue today. Although there is no longer slavery, a number of people continue to act in a racist fashion. We will write a custom essay sample on How I Became Hettie Jones with Two Secondary Sources†¦ or any similar topic only for you Order Now They pass on these thoughts of prejudice and racism to their children, who then pass it on to their children and so forth, therefore it becomes extremely difficult to prevent it. Prejudice is an unfavorable opinion or feeling formed beforehand or without knowledge, thought, or reason. There are still numerous stereotypes that can be associated with a person’s skin color. Stereotypes are regarded as embodying or conforming to a set image or type. However, there is not only prejudice towards the black community, but also a prejudice against the white community. Hettie Jones tells the story of her life as an unconventional woman during the 50s and 60s, struggling to find her place and role in the world in New York City during the Beat generation. She was originally born as Hettie Cohen. This changed after meeting a fellow employee destined to become her spouse. She knew that their romance would cause criticism and discomfort with some people, as any interracial romances with â€Å"Negros† would at the time. He simply had too much going for him, being a â€Å"warm, funny, voluble, tender, wildly ambitious, supremely confident†¦Ã¢â‚¬  Hettie became pregnant twice, one child aborted, the other she kept as the two wed. Both of their parents were simply heartbroken to hear about them being together. Ultimately however, the Jones family gave Hettie acceptance, welcoming a white daughter-in-law to the family. As for Hettie Jones, she did not consider herself white, because she didn’t know what that meant anyways which is the reason that made her marry a black person even if everybody around her gave her weird looks. She quoted â€Å" For being someone these people could not influence, or hold, forgive me, but this is America†¦.. Sometimes you have to go on the road. †(62). But after their first major fight, during which Roi slaps her, Hettie notes, â€Å"Do you see race in this? Have you forgotten? It would get worse. † Many years and two children later, it does: under the influence of the Black Power movement, Roi grows increasingly ambivalent about the fact of his wife’s race, finally refusing to take her to the opening of his play, Dutchman. The marriage, mirroring the times, dissolves; as Jones notes: â€Å"It fit right in with dissolving black-white political alliances. † In Andrew Hacker’s book, Two Nations:Black and White, Separate, Hostile, Unequal. Hacker argues that blacks and whites live in two different worlds. Hacker believes that race plays a larger role in America than it does anywhere else in the world. The title has many sources and foreshadows some of the conclusions he makes in the book. The â€Å"Two Nations†being discussed are the White nation and the African-American (Black) nation. It has been said many times in history that the two major races in this country have been separate, hostile and unequal. This book is Hacker’s opinion as to the real dimensions of race and how it controls lives and divides society. The integration issue was raised in the chapter of the book: Being Black in America. In thischapter, the author tries to describe in detail what an African-American goes through and has to deal with simply because of the color of his/her skin. Hacker illustrates how black people feel they are looked at and treated by white America. He seems to really want to stress to white people that they should try to see things from a black perspective. He wants whites to try to imagine what it is like to have a stigma attached to you because of the color of your skin. He talks about issues that range from housing, to police, to their family structure, to blatant discrimination, to having to explain and defend themselves (and sometimes all blacks in general) intellectually to white people. How to cite How I Became Hettie Jones with Two Secondary Sources†¦, Papers